In 2013, Myanmar Granted Licenses to two additional MNOs with huge commitments attached to the licence in order to develop the social and economic welfare of the country and its people. Therefore together with their existing one, it has three MNOs since 2013. The launch of these networks transform the market with greatly improved coverage and a significant reduction in the cost of usage. This cost reduction lead to new untouched market of mobile access in Myanmar: Women. Yes, over 50% of the population in Myanmar are females, most of which are untouched by mobile access.
The strategy of leapfrogging traditional 2G mobile usage to 3G and 4G network has been an opportunity in a market like Myanmar where consumers see the value of a smart phone and mobile data over cheap feature phone, however, being said, growing mobile data penetration among low-income population is a challenge for mobile operators in developing countries.
Most challenges come with incredible opportunities for those who grab.With the digital economy still in its infancy, it is unclear which global advances in Digital Services and technologies will be adopted by Myanmar and which require local development. In this context, identifying how, where and with whom to work with in this market can be very challenging.