At a Glance of Myanmar current situation for International Education Providers


Myanmar, which is known as the Golden Land, had been under Military regime for many years. In March 2011, former SPDC Prime Minister, U Thein Sein became president. Since then the country has started their movement of reformation by meeting the major opposition leader, Daw Aung Sann Su Kyi. The international community has recognized the progress in the country by easing the sanctions on the country as most have seen as opportunity.

As for general economic condition, Myanmar was left behind the other Asian countries after many years of stagnation in economy. Myanmar which is strategically located at the heart of Asia, near the Asia’s biggest markets, India and China, compared to those of others Asian countries like Thailand, China, Indonesia, India, Vietnam, Philippines, it has the lowest per capital GDP.


According to Economist Intelligence Unit; The Conference Board Total Economy Database; McKinsey Global Institute analysis, Myanmar’s per capita GDP in 2010 is said to be 0.8 ($ thousand) while the neighboring country, Thailand is said to be 4.8 ($ thousand). The major cause of this low GDP is labor productivity.  Myanmar is a country that has about the same population as Thailand but its lack of remarkable improvement in labor productivity has led to low GDP. According to McKinsey Global Institute (June 2013), a worker in Myanmar adds only $1,500 of economic value in year of work which is 70% less than other Asian countries.

Nowadays, 35% of the global population belong the consuming class of people with incomes of more than $10 a day who can spend money on discretionary goods and services as well as basic necessities. (McKinsey Institute, June 2013) This 35% in general is 2.5 billion people and 40% of this which is one billion lives in Asia, while only 4% of this one billion is Myanmar. (McKinsey Institute, June 2013)


The current economical situation may be a bad news for international education providers of greater value services. However, Myanmar people’s willingness to gain international education standard has been growing since long ago. Parents are willing to invest in their children’s international education. They take education as investment and this seems to be a real risky investment for some Myanmar families because it can end up with debts for the other family members. Therefore, the children, themselves are very hard working and always look forwards to their further self-improvement. The families who take risk might think that something that doesn’t break them will make them grow stronger. Based on what I have known from talking to fellow Myanmar citizens, compared to Myanmar students who are studying abroad at Primary or Secondary levels of education, tertiary level students form a much larger percentage.


Currently, President Thein Sein has introduced National Comprehensive Development Plan (NCDP), 20-year plan for reformation. However, in order to achieve this long term goal, the country in turn, has short term ones like FESR (Framework for Economic and Social Reform) which outlines priorities up to 2015. One of the goals of this includes achieving average GDP growth of 7.7%. So, this should be the good news for all the globalization companies including international education providers who have interest on Myanmar market.

According to the survey conducted by British Council Exams Services in March 2008, out of the 1,285 candidates who sat for the International English Language Testing System (IELTS) from April to December 2007, 37.2 per cent of them were Singapore bound while 33.2 per cent headed for Australia and New Zealand (British Council, 2008). “At the end of the upper secondary level (grade 11), students sit for the matriculation examination to enter the tertiary level” (British Council, 2008). The education system is based on the UK’s system the British colonized Myanmar for about one century.


Today, most of the Myanmar students are studying business related subjects. Compared to those of the elder generation, many young generations of Myanmar choose to do business as their professional career in the hope that their country might develop as others. This is because of the developing state of Myanmar’s Economy seen with their eyes. In old times, most of the parents in Myanmar want their children to be doctors as the only choice to show that their children are hard-working.  From what I am aware, most of the students studied engineering related subjects in abroad. In recent years however, another field, Business related subjects, has been chosen as a preferred course. Parents start to accept the business related subjects as career-defining subjects in the hope that there will be much more opportunities in the country after reformation of open market economy.

Now, we have to keep an eye on what will really happen next.Image


Revealing one of my opinions on how Love should be…

heart broken“I am falling in love wif u..” I am deadly in love wif u….. I am seriously in love wif you…. U r my one last only gal….


Every gal might hear the above from some other guys even b4 they got a bf,rit… For some, it can be million of times…


Normally, this is the first selling point for a guy… but for long run if u don’t have any other skills like managing the relations or problem solving, you will definitely ends up like “oh yeah…. he’s my boyfriend but he’ll never be my husband”….


Anyway, you can survive only when you can make differentiate marketing strategy to promote ur own love…. As for me, it dosen’t need to be so very romantic…. It all depends on that thing in your uppermost part of ur body, how u use it to control and react to different situations wif the different customer needs… Of course there will be only one customer wif different needs…. bcoz normally gals r greedy and have loads of needs but they try to satisfy all of their needs wif one product rather than using variety… It might not be true 4 every gals but it dose true for me….. Moreover, marketing the product today is not just selling and telling… This way is so old now… If we have learnt abt marketing today, it turns to the trend of satisfying the customer needs… In this case, it will be psychological needs rather than a physical one…. (for me)


This kind of situation starts the problem…. If u r a gal and u say no, u might have someone else who is taking care of u rather than ur bf…

The Starting Point of Instant Noodle Culture in Myanmar


With today’s hectic lifestyles, time-saving products are increasingly in demand. Perhaps one of the significant examples is instant foods. Since 1990, there is growth rate in consumer spending at Instant Food such as instant noodles market in Myanmar. The consumer spent at instant foods grew at an annually proportion of food expenditures.

The reasons for this are speed, convenience and price of instant foods. Now, people want quick and convenient meals because they do not want to spend a lot of time preparing meals, traveling to pick up meals or waiting for meals at the restaurants. That result, consumers rely on instant food. Knowing this, instant food manufacturers and providers are coming up with new ways to market their products that save time for consumers. The significant example is booming of the instant noodle market.

Instant noodles were first marketed by Monofuku Ando, who was born in southwestern Taiwan when the island was under Japanese colonial rule. In Japan, on August 25, 1958, the first brand of instant noodle, under the brand name Chi kin Ramen was launched. In 1971, Nissin introduced the Cup Noodles, instant noodles in waterproof polystyrene cup, to which boiling water could be added to cook the noodles. A further innovation added dried vegetables to the cup, creating a complete instant soup dish.

According to Japanese poll in the year 2000, instant noodles were the most important Japanese invention of the century. As of 2008, approximately 94 billion servings of instant noodles were eaten worldwide every year. China consumes 45 billion packages of instant noodles per year-48% of the world consumption- Indonesia 14 billion; Japan 5.1 billion; per capital. South Korea consumes the greatest amount (69 million) per year. The theory was that the increase in sales of instant noodles, which are usually cheap, occurred because people could afford it.

“There is no sincerer love than the love of food.”

The food that a person eats can show the major part of his or her culture; it can be said as one of the representative of the society. So, let’s see how a country with a very strong cultural belief that was known for cultural heritage is accepting the new way of living, which often call as living fast. Eating at home remain very much built in Myanmar culture and changes in eating habits are very slow in movement with barriers to eat the instant noodles in certain sector of society.

The growth in nuclear families, particularly in urban Myanmar, exposure to global media and Western cuisine and an increasing number of women joining the workforce have had an impact on eating out trends.

This has led us in a new market of eating “Instant Noodle”. The name itself says the meaning of “can be prepared very quickly”.

On the other hand, the rural markets offer new and greater opportunities to manufacturers of instant noodles in Myanmar with the increase in purchasing power and demand for a wide variety of products by the rural consumers. To tap the vast and expanding market, companies are developing effective marketing and strategies based on their study and understanding of rural consumer behavior. There are certainly significant differences in the buying behavior of the rural consumers from the stand point of product development, pricing policies, distribution and after sales services, which create difference in requirements for marketing strategies in rural Myanmar.

My Opinion on the eligibility of Alcoholics for Organ Transplant!


All of us are human beings (of course if you are born from human parents). This means that we all can’t be perfect. We have our own weaknesses and have done mistakes frequently. We may have our own reasons for not doing the right things sometimes.  So it is not so fair to restrict a person for some opportunities because of their mistakes.

The alcoholics may also have reasons for being alcoholics. Some of them drink alcohol just because they love it. For that kind of people, it may not be eligible for organ transplants as they had abused their bodies themselves. However, no one was born with the habit of drinking alcohol. I have an alcoholic friend who started drinking alcohol since he was 13 (although alcohol is restricted for those under 18). He started to drink so young because drinking alcohol seems to be very normal for him as he has seen his alcoholic father drinking it everyday. In that way, my friend has become an alcoholic. I can say his father is responsible for this. Some again started the drinking habit as to decrease their stress from some social and psychological problems.

On the other hand, the number of organ donors and economic resources are limited so that a normal person is more favorable to accept the donor’s organ than an alcoholic because many people assume that the alcoholics are not worth to accept the organ transplant (especially Liver). The donor’s perception to donate can also be different. For example: the donor may want to donate a kid or a person who is not alcoholic rather than an alcoholic. This can become some kind of discrimination. Actually, the lifesaving of alcoholic could not be denied with this kind of discrimination (especially in some of the Eastern countries which have bad perceptions on drinking alcohol). However, the person who is not an alcoholic cannot be said surely as a good man. He or she may do things that are really bad which even alcoholics might not do. Good or bad really is depending on oneself. Although there is much more possibilities of alcoholics doing bad things, we cannot say he/she does not deserve to be something just because that person is addicted to alcohol.  However, if we compare with a kid, I think kid is more preferable for doing transplant than alcoholics.

Actually, we cannot say definitely about fairness in these conditions. Fairness will depend on situation.