Herzberg’s Two-Factor Theory and Relationships

Have you ever come across the Two-Factor theory in your academic. The two-factor theory is developed by Herzberg in 1959 and is widely used in management field and psychological field. According to the theory, whatever you do to please another person, it can be “motivators” or just “hygiene factors”. “Hygiene Factors” are those essentials but not regarded as motivators. If you are a boss and you want your employees to have motivation to work, you have to make sure you give them motivators and not just hygiene factors. Please see the diagram below for more understanding:

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So here, what should be really aware is that STAGE _1 Dissatisfaction is not the same as STAGE_2 No Dissatisfaction. Stage 1 is normally the worst stage that you can imagine but by giving hygiene factor one cannot be at the level for satisfactory but you can prevent Stage 1 from happening which I will call Stage-2 no dissatisfaction. Motivators only can give you the word “satisfaction” which here I will call STAGE_4 but there is one stage in between which is STAGE _3 NO Satisfaction. Let’s say, as an employee, you expect to be paid regularly and correctly. This is hygiene factor. Doing so, the employee will have no dissatisfaction but that alone will not give you a motivated salesman. So, let’s say you give annual bonus, so you started a motivator and based on that you might prevent the situation of “no satisfaction” but there is no grantees that they will be satisfied. Satisfaction really depends on individual.

Well, I am not writing this to tell you some theory that you might already know. I am explaining this as a reminder to what I am going to write in here.

Guys normally have problems dealing with a girl’s expectations meaning to say guys normally complaint girls as complicated. Well, there were some kind of girls who they thought as “COOL Girl” but most of the time, their own girlfriend tends to be “uncool” even if other people think she is.

Well, I do agree there are different types of girls with different levels of expectation. Most of the complaints such as “I can’t understand her. I am doing nothing wrong” or “I do trust her but she don’t trust me”, etc., that I heard from my guy friends are mostly because they might not understand the two-factor theory in their girl. Most of the time, I see guys sitting in the safe zone of “they are doing nothing wrong”, which ultimately is the hygiene factors for most relationship. Well, these are important to keep the relationship but in order to have a healthy one, “motivation and feeling secure” is the most important thing for a girl (well like me). If you are serious about your relationship and wanted to treat her special, you need to think of motivators, going out from your safe zone. For example: “Not having affairs with any other girls but your girlfriend”, could be hygiene factor which will give “not dissatisfaction” level but this doesn’t mean that she is satisfied. She will never be able to feel secure unless you satisfied her.

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Revealing one of my opinions on how Love should be…

heart broken“I am falling in love wif u..” I am deadly in love wif u….. I am seriously in love wif you…. U r my one last only gal….


Every gal might hear the above from some other guys even b4 they got a bf,rit… For some, it can be million of times…


Normally, this is the first selling point for a guy… but for long run if u don’t have any other skills like managing the relations or problem solving, you will definitely ends up like “oh yeah…. he’s my boyfriend but he’ll never be my husband”….


Anyway, you can survive only when you can make differentiate marketing strategy to promote ur own love…. As for me, it dosen’t need to be so very romantic…. It all depends on that thing in your uppermost part of ur body, how u use it to control and react to different situations wif the different customer needs… Of course there will be only one customer wif different needs…. bcoz normally gals r greedy and have loads of needs but they try to satisfy all of their needs wif one product rather than using variety… It might not be true 4 every gals but it dose true for me….. Moreover, marketing the product today is not just selling and telling… This way is so old now… If we have learnt abt marketing today, it turns to the trend of satisfying the customer needs… In this case, it will be psychological needs rather than a physical one…. (for me)


This kind of situation starts the problem…. If u r a gal and u say no, u might have someone else who is taking care of u rather than ur bf…