In 2013, Myanmar Granted Licenses to two additional MNOs with huge commitments attached to the licence in order to develop the social and economic welfare of the country and its people. Therefore together with their existing one, it has three MNOs since 2013. The launch of these networks transform the market with greatly improved coverage and a significant reduction in the cost of usage. This cost reduction lead to new untouched market of mobile access in Myanmar: Women. Yes, over 50% of the population in Myanmar are females, most of which are untouched by mobile access.
The strategy of leapfrogging traditional 2G mobile usage to 3G and 4G network has been an opportunity in a market like Myanmar where consumers see the value of a smart phone and mobile data over cheap feature phone, however, being said, growing mobile data penetration among low-income population is a challenge for mobile operators in developing countries.
Most challenges come with incredible opportunities for those who grab.With the digital economy still in its infancy, it is unclear which global advances in Digital Services and technologies will be adopted by Myanmar and which require local development. In this context, identifying how, where and with whom to work with in this market can be very challenging.
As introduced in Part (I) from Nov 1st 2013, Myanmar has been going with its reformation since 2011. Currently, it has been in their progress of FESR (Framework for Economic and Social Reform) which outlines priorities up to 2015 which is a part of National Comprehensive Development Plan (NCDP), 20-year plan for reformation.
Myanmar is currently struggling with all three dimensional reformation: Political Reformation, Economic Reformation and Peace Building (ceasing fire, negotiation, and implementation of Peace with 16 major armed forces in the country), in which most of the other countries in the world has passed through their reformation process with only one or two dimensions, (MPC, Oct 2013).
As for economic reformation, selected sectors in five-year plans (FESR) has made its annual plan and some of those are in actions during these years including new foreign exchange management law, new central bank law to improve operational autonomy of the Central Bank of Myanmar, opening up the telecommunication sector by choosing foreign investors through bidding, permitting 100% ownership for foreign companies with exceptions, and above of all, there is much better, more attractive tax incentives for investments in infrastructure development and the creation of special economic zones to attract foreign investment for the selected sectors. An Example of this incentive is the allowance of 5-year tax holiday. Continue reading
Myanmar, which is known as the Golden Land, had been under Military regime for many years. In March 2011, former SPDC Prime Minister, U Thein Sein became president. Since then the country has started their movement of reformation by meeting the major opposition leader, Daw Aung Sann Su Kyi. The international community has recognized the progress in the country by easing the sanctions on the country as most have seen as opportunity. Continue reading
With today’s hectic lifestyles, time-saving products are increasingly in demand. Perhaps one of the significant examples is instant foods. Since 1990, there is growth rate in consumer spending at Instant Food such as instant noodles market in Myanmar. The consumer spent at instant foods grew at an annually proportion of food expenditures.
The reasons for this are speed, convenience and price of instant foods. Now, people want quick and convenient meals because they do not want to spend a lot of time preparing meals, traveling to pick up meals or waiting for meals at the restaurants. That result, consumers rely on instant food. Knowing this, instant food manufacturers and providers are coming up with new ways to market their products that save time for consumers. The significant example is booming of the instant noodle market. Continue reading